You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging in your current communication plan. Plus, what changes once text messaging is in the mix.


This episode is sponsored by Mongoose

Episode Host

Erin Supinka

Erin Supinka

Erin is social media manager at Dartmouth College and contributing editor of the Higher Ed Live Blog. Erin holds a Bachelor of Science in Journalism from Rochester Institute of Technology. Connect with Erin on twitter, @erinsupinka.


Wes Sullivan

Wes is assistant director of undergraduate admission and campus experience at California Lutheran University in Thousand Oaks, California.  In this role, he has oversees all admission-related campus visits and events including major yield events for admitted students, overnight visits, daily campus tours and the campus tour guides. Wes is also involved with the Collegiate Information and Visitor Services Association (CIVSA) where he serves on the executive board as Treasurer. In addition, Wes works closely with the university marketing department on content development, messaging strategy and communication planning and with the admission operations team on the implementation, maintenance and use of the recruiting CRM, Slate, and the text messaging platform, Mongoose.


Mark Fox

Mark is the director of admissions at Presbyterian College (PC). He graduated from PC in 2008 with a major in Biology and minors in Chemistry and Psychology. After spending a year teaching science outside of Charlotte, NC, he returned to PC and has been helping students navigate the college search ever since. Working at PC has given him the opportunity to travel and work with people from all over the globe. He has visited schools up and down the east coast, assisted transfer and international students, served as the athletic liaison, and even donned the Scotty the Scotsman costume. Currently, his role consists of supporting the counseling staff, working with athletics, managing social media, and looking for new ways to promote PC.