As schools look for innovative ways to reach alumni, peer-to-peer texting is emerging as an effective communications tool—and not just for annual fund appeals. It’s quick. It’s simple. And it avoids the challenge of attracting attention in an overloaded email inbox. In this episode of Advancement Live, Kim Infanti chats with advancement colleagues who are using text campaigns in innovative ways. Learn how to choose recipients, tips for avoiding spam concerns, what campaigns are most successful, and more!


This episode is sponsored by Relay

Episode Host

Kim Infanti

Kim Infanti

Kim Infanti enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.


Kendra Saldana

Kendra Saldana is assistant director of young alumni giving at Cornell University. Her focus is on increasing student and young alumni participation as well as developing new philanthropic messages and channels for Cornell’s most recent graduates.


Catherine Marhenke

Catherine Marhenke serves as senior associate director, annual giving at Colgate University in Hamilton, New York. Catherine is responsible for the marketing efforts that contribute to Colgate’s $13 million annual fund. She oversees professional staff and programs that focus on recent alumni participation, volunteer management, stewardship, and student philanthropy. Her team drives Colgate’s 46% annual alumni participation rate.