Just a few years ago Garrett Lord was a student at Michigan Tech. Now he’s the CEO of a career service platform called Handshake. His technology is helping students navigate their career search at 500 universities across the country. Tune in to learn how this tool supports students, schools, and employers. Garrett will share some of the science behind the platform, including AI and machine learning. We’ll dig into how Handshake approaches problem-solving for its diverse user base.


Marketing Live is sponsored by Funnelback

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Garrett Lord

Garrett Lord is the co-founder and CEO of Handshake, the college career network. Handshake’s mission is to democratize opportunity for all students — regardless of zip code, major, or background. Since 2014, the team at Handshake has built a community that connects 475+ partner universities and their 8 million students and young alumni to our network of 250,000 employers searching for young, diverse talent to fill jobs and internships. Garrett is a Michigan native and attended Michigan Tech before founding Handshake with his classmates.

Follow Garrett on Twitter, @GarrettLord.


Amy Jorgensen

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