There has been a long-term industry need for a standardized way to measure alumni engagement. The Council for Advancement and Support of Education is on the case to deliver just that. Join Fred Weiss, chief research and data officer at CASE, and Shelley Zaborowski, executive director of the Nebraska Alumni Association, to learn about CASE’s Alumni Engagement Metrics Project. Hear how this groundbreaking initiative will influence higher ed advancement and alumni relations teams.


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This episode is sponsored by iModules

Episode Host

Jon Horowitz

Jon Horowitz’s experience at the intersection of higher education communications, technology, and engagement propelled him into his current role as director of market research and impact insights for Advancement at Dartmouth College. Jon provides strategic guidance on alumni and constituent relations, communications, and fundraising—and delivers critical market insights to inform Dartmouth’s array of advancement efforts. Prior to joining Dartmouth, Jon led a consulting firm focused on digital strategy for higher education advancement and engagement, and previously drove digital alumni engagement strategy at Princeton University and Rutgers University. With experience as a team leader, strategic planner, project manager, content developer, and producer across the spectrum of digital, Jon’s panoramic perspective of the digital landscape in higher education advancement and alumni relations is unique. A former editor at The Wall Street Journal and Gannett, Jon holds a B.A. in Journalism and Mass Media from Rutgers, where he has served as an alumni volunteer since graduation.



Shelley Zaborowski

Shelley Zaborowski became executive director of the Nebraska Alumni Association in April 2015. In this role, Zaborowski works closely with the university administration, athletic department, University of Nebraska Foundation, campus community and alumni chapters and groups to encourage the active participation of alumni and friends with the university.  Zaborowski has been with the NAA for 23 years and has served in a variety of roles for the 25,000- member association. During her NAA tenure, Zaborowski has served as secretary for the association’s Executive Board of Directors and Alumni Advisory Council and managed a variety of events and programs, including alumni career services, Alumni Masters Week, Alumni Awards, Scarlet Guard (Student Alumni Association) and Nebraska Women’s Leadership Network, which she helped develop.

A native of Omaha, Neb., Zaborowski is a two-time graduate of the University of Nebraska–Lincoln. As an undergraduate, she was active with Kappa Kappa Gamma Fraternity, and was elected UNL Homecoming Queen in 1995. Zaborowski earned a master’s in education in 2000. She received a Council of Alumni Association Executives Forman Fellowship in 2007 and the Lincoln Business Journal’s “40 Under 40” Award in 2006. Shelley and her husband Keith have two children, Madeline, 17, and Ethan, 15.


Fred Weiss

Fred Weiss serves as CASE’s chief research and data officer. In this role, he has primary responsibility for CASE’s global data strategy based upon the input of members. He manages all of CASE’s research and data initiatives, including AMAtlas, a global resource for educational advancement-related metrics, benchmarks, and analytics. Amongst other responsibilities, Fred also provides strategic oversight for DRIVE/, CASE’s reporting and analytics conference. He holds a bachelor’s degree from Boston University, where he implemented the first computer-assisted tele-fundraising system in the United States and where he worked as a major gifts fundraiser. A leader in the higher education advancement community with more than 25 years of experience, Fred served as president and CEO of iModules Software Inc., before joining CASE as a strategic advisor in October 2017. Prior to iModules, Fred was with Ellucian and its predecessor companies for 21 years. Fred is a long-time volunteer for CASE, having served in a variety of positions, including as an inaugural member of the Industry Advisory Council, twice as a CASE Board Member, and as a long-time speaker at CASE conferences. His association with CASE started in 1986 when he was named a CASE District I scholar.