May 9, 2012 3:21 am


Your institution has a YouTube channel and you’ve been uploading video for years, so now what? Who’s really watching them, and is it really making a difference?

Sharing case studies and best practices from across the industry, this hour long conversation explores the true role of web video in higher education marketing. From targeted program-specific offerings to campus tours and alumni testimonials, we explore one of the most miss-understood marketing mediums, and shed light on how to make it work for you.
Thanks to our Sponsors
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community. Check out their new report Communication Expectations of College-Bound HS Students.
Inigral, the creators of the Schools App on Facebook. A private Facebook community to boost enrollment and retention. Looking to engage international students with social media? New research and best practices guide here.
SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. Check out what @jensenmoore’s PR class is doing to enliven the Baton Rouge community with SCVNGR.


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