As winter begins to slowly fade away, admission offices all over the country are planning and executing accepted student events, enhanced communication plans, and engagement activities. It’s yield season! More so than ever before, enrollment managers are asking the question – what do accepted students want?

On this episode of Admissions Live, we sit down with three innovative, higher education professionals working with accepted students in different capacities but with the same goal; improving yield by deciphering what accepted students (and their parents) want.


This episode is sponsored by NRCCUA®

Episode Host

Adam Castro

Adam Castro

Adam Castro currently serves as the Vice President of Admissions at Mercy College, a private, multi-campus, comprehensive college in New York. His portfolio includes the areas of college admissions, marketing, branding, and analytics, and the Student Services Support Center. Prior to arriving at Mercy, Adam spent nearly fifteen years at Bloomfield College, the last seven as Vice President for Enrollment Management overseeing admissions, marketing, and financial aid. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and NAFSA: Association for International Educators. He is also co-host of Admissions Live, a monthly professional development program on the Higher Ed Live network. A New Jersey resident, Adam received his master’s degree in Public Administration from Kean University and holds a bachelor’s degree in Journalism and Media Studies from the Rutgers University School of Communication and Library Studies.


Amber Sandall

Amber Sandall is a Social Media Data Analyst at Campus Sonar with expertise in marketing, communications, and data analysis and reporting. With both agency and higher education experience, she enjoys unearthing actionable insights from social listening data to help colleges and universities drive growth. When she’s not writing Boolean queries, Amber enjoys a good cup of coffee and a new book.


Jeremy Tiers

An expert in communication, relationship development, and leadership, Jeremy Tiers is quickly becoming a familiar name and speaker in college admission and enrollment management circles. He is the Director of Admissions Services for Tudor Collegiate Strategies (TCS). TCS partners nationwide with college and university admission, marketing, and campus visit teams, helping them with staff training workshops and student recruitment communication plans. Jeremy has spoken at, and keynoted, various NACAC Affiliate Conferences. He’s also the editor of a well-known, weekly college admissions email newsletter, and he’s an #EMchat regular. Jeremy graduated from Lakehead University in 1998 with a B.A. (Hons.) in History. He lives in the Indianapolis, IN area with his wife and daughter.


Jay Murray

Jay Murray lives in from Hopewell Junction, NY but is originally from Middletown, CT.  Jay has over twenty-five years of enrollment experience at both public and private universities.  He has recruited both domestically and internationally, reviewed countless applications for admission, and given numerous presentations on topics ranging from “Searching for the right college fit” to “Leveraging your CRM.”   He is currently the Associate Vice President of Enrollment Services at Western Connecticut State University.  Previously, he held the position of Director of Admissions at WCSU, Marist College, Mercy College, and Post University.  He holds a Bachelor Degree in Communications and a Masters of Public Administration both from Marist College.